The Next Generation of Menswear Designers Might Be On YouTube

A handful of video content creators are launching their own clothing brands and collections.YouTube has always been a hub for an often-voyeuristic form of conspicuous consumption, but for the diehard devotees of influential designers like Raf Simons and Helmut Lang, there’s now a veritable abundance of channels dedicated to nuanced discussions of niche men’s clothing. […]

Must Read: Fashion Week Is Going Public, Chanel Delays Hong Kong Fashion Show

Plus, Christopher John Rogers to make his NYFW runway debut.Photo: Roy Rochlin/Getty ImagesThese are the stories making headlines in fashion on Friday.Fashion week is going publicSeveral New York designers are opening their shows to consumers this season — for a price. Endeavor Experiences, which owns New York Fashion Week-producer IMG, is selling about 200 tickets, split […]

Can Turning Fashion People Into YouTube Creators Translate to Cash?

Will clickbait-y videos of Naomi Campbell grocery shopping or Marc Jacobs learning to drive actually connect with large enough audiences to bring in ad dollars for brands?On Monday evening, Marc Jacobs uploaded a video to his personal YouTube channel with the title, “Marc Jacobs Learns How To Drive and Goes Car Shopping.” “Driving Miss Marc […]

Must Read: Hearst President on Maintaining a Profitable Print Division, Marc Jacobs Is a Vlogger Now

Plus, how Instagram’s move to hide likes will impact influencer marketing.Photo: Daniel Barry/Getty ImagesThese are the stories making headlines in fashion on Tuesday.Hearst president on maintaining a profitable print division It’s been almost a year since Troy Young was tapped to take over for David Carey as president of Hearst Magazines. In that time, Young has […]

Must Read: Derek Blasberg Is Getting YouTube to Speak the Language of Fashion, Indie Boutiques Can’t Keep up With the Pace of Sneaker Releases

Plus, magazine ad revenue continues to slow despite audience growth.Derek Blasberg, Victoria Beckham and David Beckham. Photo: Victor Boyko/Getty Images for YouTubeThese are the stories making headlines in fashion on Monday.Derek Blasberg is trying to get YouTube to speak the language of fashion As YouTube’s head of fashion and beauty partnerships, Derek Blasberg is convincing luxury […]

Maria Bought This YouTuber’s Merch While On Vacation

You can’t miss a drop when it happens, right?Emma Pizza Joint Tee, $25, available here.Vacations are meant for self-care, “me time,” logging off. But when one of your favorite YouTubers — duh, Emma Chamberlain — drops new merch that lines up so seamlessly with your own personal interests while your OOO is up, you immediately scramble […]

Must Read: Liketoknow.It Launches Shoppable YouTube Channel, Victoria’s Secret Puts Comeback Strategy in Motion

Plus, how to avoid becoming collateral damage in a YouTuber war.Photo: Chung Sung-Jun/Getty Images for MulberryThese are the stories making headlines in fashion on launches shoppable YouTube channel Influencer shopping app is expanding into video with the launch of its own YouTube channel. Weekly shoppable fashion and beauty videos will be produced in partnership with […]

Must Read: The Quiet Mogul Behind Off-White Speaks Out, J.F.K Airport Is Fashionable Again

Plus, J.Crew is in a hurry to launch a Madewell IPO.Looks from Off-White’s Fall 2019 collection. Photo: Imaxtree These are the stories making headlines in fashion on Thursday. The quiet mogul behind Off-White speaks outThe Milanese holding company New Guards Group is responsible for birthing many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels and Heron Preston. […]

Celebrity Offspring Beauty Vlogger Loses Sephora Collaboration Post-College Admissions Scandal

Things are getting tough for Olivia Jade, daughter of Lori Loughlin and teen makeup influencer.Olivia Jade at a 2017 Sephora product launch event in Los Angeles. Photo: Rachel Murray/Getty Images for Sephora CollectionHow high does your SAT score need to be in order to secure a Sephora collaboration? Perhaps more importantly, do you even have […]