Maria Bought This YouTuber’s Merch While On Vacation

You can’t miss a drop when it happens, right?Emma Pizza Joint Tee, $25, available here.Vacations are meant for self-care, “me time,” logging off. But when one of your favorite YouTubers — duh, Emma Chamberlain — drops new merch that lines up so seamlessly with your own personal interests while your OOO is up, you immediately scramble […]

Must Read: Liketoknow.It Launches Shoppable YouTube Channel, Victoria’s Secret Puts Comeback Strategy in Motion

Plus, how to avoid becoming collateral damage in a YouTuber war.Photo: Chung Sung-Jun/Getty Images for MulberryThese are the stories making headlines in fashion on Wednesday.Liketoknow.it launches shoppable YouTube channel Influencer shopping app Liketoknow.it is expanding into video with the launch of its own YouTube channel. Weekly shoppable fashion and beauty videos will be produced in partnership with […]

Must Read: The Quiet Mogul Behind Off-White Speaks Out, J.F.K Airport Is Fashionable Again

Plus, J.Crew is in a hurry to launch a Madewell IPO.Looks from Off-White’s Fall 2019 collection. Photo: Imaxtree These are the stories making headlines in fashion on Thursday. The quiet mogul behind Off-White speaks outThe Milanese holding company New Guards Group is responsible for birthing many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels and Heron Preston. […]

Celebrity Offspring Beauty Vlogger Loses Sephora Collaboration Post-College Admissions Scandal

Things are getting tough for Olivia Jade, daughter of Lori Loughlin and teen makeup influencer.Olivia Jade at a 2017 Sephora product launch event in Los Angeles. Photo: Rachel Murray/Getty Images for Sephora CollectionHow high does your SAT score need to be in order to secure a Sephora collaboration? Perhaps more importantly, do you even have […]

Victoria Beckham’s Fall 2019 Collection Is Here to Fill the Old Céline Void in Your Heart

Designers always ponder, “What do women want?” This time, Victoria Beckham might have a definitive answer.Victoria Beckham. Photo: Imaxtree The story of modern femininity with a timeless narrative was the order of the day for Victoria Beckham, who combined retro 1970s references, languid silhouettes and punchy colors for an aesthetic that women are so eagerly seeking […]

Must Read: McDonald’s Responds to Balenciaga’s Fry-Carton-Inspired Shoe, ‘Vogue’ Brazil Director Resigns After Backlash Over ‘Slavery’ Party

Plus, Victoria Beckham will launch an official YouTube channel during London Fashion Week.These are the stories making headlines in fashion on Friday.McDonald’s responds to Balenciaga’s fry-carton-inspired shoeFirst a New York souvenir company came after Balenciaga for copying a touristy tote. Now, McDonald’s is after the luxury label: In a post by McDonald’s Sweden, the fast food […]

In 2019, Internet Star Rickey Thompson Is Taking Fashion Seriously

During his hilarious and too-real online videos, Thompson’s cool style is an afterthought, but now the fashion industry is finally taking notice.Rickey Thompson. Photo: Courtesy of Rickey ThompsonWhile Instagram feeds are usually filled with influencer vacations, memes and whatever the latest aesthetic craze is, there’s one particular account whose content stops us in our thumb-scrolling […]

2018: The Year in Beauty YouTuber Drama

A month-by-month breakdown of the soap opera that was the beauty vlogger universe.Jeffree Star and Kat Von D. Photo: John Sciulli/Getty Images For SephoraIt’s been a long 12 months, and before we kick 2018 to the curb, we’re looking back at all of the most memorable, game-changing fashion and beauty things that went down. Follow […]

A Primer on the Many Ways Influencers Dominated the Fashion and Beauty Industries in 2018

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.Among many other happenings in the fashion and beauty businesses, 2018 will go down as the year that the power of the influencer exploded. In the last 12 months, these ever-so-humble content creators […]