Mushrooms Are Becoming a Wonderfully Weird Micro-Trend in Fashion and Wellness

It’s been 60 years since the world first watched a band of button mushrooms grand-jeté across projection screens in “Fantasia.” There is a lot to unpack about the film more generally, and its “mushroom dance” scene alone remains in the canon of successful character animation. The seven fungi have no dialogue and possess no limbs […]

169+ Black-Owned and Founded Beauty and Wellness Brands to Know

Whether small indie startups or veteran staples of the drugstore aisle (and everything in between), there are many, many Black-owned and founded beauty and wellness brands on the market well worth knowing and supporting. The list is ever-growing, so we’ve put together a database of 169+ of these businesses, viewable both in the list below and as a […]

The Femtech Startup Rebuilding Women’s Technology From Scratch

We’ve long been overdue for women’s technology to emerge out of the dark ages. But it may just happen this time.At last, scientists and engineers and marketers — many of whom are women — have contributed to the emergence of “femtech,” an industry that encompasses the category of software, devices and services using technology to […]

How Theragun Became a Social Media-Fueled Wellness Flex

Beloved by athletes and fashion editors alike, and sold everywhere from Best Buy to Nordstrom to Goop, Theragun just relaunched with a new name and lots of new products.Photo: Courtesy of TherabodyIn addition to your futuristic Dyson Airwraps, creepy LED masks, massive ring lights and other expensive beauty devices, one tech-enabled tool that’s become ubiquitous […]

On My Relationship With My Hair and My Hijab — and How It’s Evolved During Social Isolation

Things change when you start to spend time with yourself.Photo: Yusra SiddiquiI’ll start this off by saying I have always dreaded taking care of my hair. I vaguely remember being a tween and shyly creeping up to my mom’s bedroom to ask her to brush the knots out of my thick locks, and her disappointedly […]

The 26 Best Beauty Products Fashionista Editors Discovered in March

These are the hair, makeup, skin-care and wellness finds that brought us a bit of comfort during a difficult month.Photo: Courtesy of Sunday ForeverEach month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we’re constantly unearthing new favorites. Here, we’ve rounded up our latest hair, […]

These Brands Are Supporting Out-of-Work Beauty Pros During the Coronavirus Pandemic

Much-needed aid initiatives include digital education efforts, donations to relief funds and more.Photo: Ross Gilmore/Getty Images for Kat Von D BeautyAs the coronavirus pandemic continues to spread across the world, government-mandated shutdowns of non-essential businesses have impacted nearly every industry. Among the many particularly hard-hit job categories are beauty and spa professionals, whose income is […]

Must Read: Instagram Live Is Surging in the Social Distancing Era, Can a Fashion TV Show Launch a Successful Fashion Brand?

Plus, Kanye West talks Yeezy in “WSJ” magazine.Photo: Mauricio Santana/Getty ImagesThese are the stories making headlines in fashion on Wednesday.Instagram Live is surging in the social distancing eraWith everyone stuck at home, IG Live, an Instagram feature that allows users to livestream through their stories, is having a big moment. Its popularity erupted practically overnight, with […]

These Buzzy, Non-CBD, Non-THC Cannabinoids Are Poised to Take Over Beauty and Wellness in 2020

A look at five other cannabis-derived compounds worth knowing.Photo: Drew Angerer/Getty ImagesIf you’re sick of reading about CBD, we hear you: The cannabis-derived compound has hit peak saturation, showing up in everything from foot cream to gummies to lube. It’s gotten itself a (somewhat legit) rep as a cure for what ails you, be it […]

Fashion and Beauty Brands Are Using Mental Health to Connect With ‘the Anxious Generation’

Millennials and Gen Z are normalizing conversations around mental health, and brands are getting on board.Inside the Saks Fifth Avenue X Happy Not Perfect installation.Courtesy of Saks Fifth AvenueIf you live in New York or Los Angeles, this year, you might have come across a massive ad on the side of a building that read, […]