According to Celebs, These Are Already the Most Important Bikini Trends
I realize how bizarre it is to be talking about swim trends when summer still seems like a distant memory, but hear me out. While most of us are piling on the heavy layers these days, a handful of celebs have been off on vacation soaking up the sun and wearing some really cool swimsuits. So even though 2020 […]
I’ve Basically Become a Bikini Instagram Expert—These 6 Styles Photograph Best
We are inundated with bikini styles, colors, patterns, and fabrics to choose from (not a terrible situation), and it can be challenging to filter through and find the silhouettes that work best for you. Even though I have bins overflowing with every single bikini style you can imagine, I tend to remain loyal to the […]
Jennifer Lopez Is Literally Ageless in This High-Cut Thong Swimsuit
Jennifer Lopez knows all those hours at the gym (and some good genes) have paid off in spades, and she knows what you’ve all been thinking: She’s inexplicably ageless. While the rest of us were mourning the end of summer, Lopez was posing aboard a yacht in St. Tropez in a swimsuit emblazoned with the words […]
Kate Moss Just Broke This Swimsuit “Rule” in Saint-Tropez
Leave it to a veteran supermodel to make a trip to the beach look like a photo shoot. Now three decades into her career, Kate Moss looked every bit the model on vacation in Saint-Tropez. While swimming with friends, she wore the swimsuit version of the LBD, and it’s quite possibly the most timeless choice out […]
I Thought Buying This $19 Amazon Bikini Was Sketchy, But I’m So Glad I Did
So something about me, I love Amazon. The fact that I can place an order for anything from coffee filters to T-shirts and have it land on my doorstep 48 hours later is, to me, a beautiful thing. But I have to admit that making a clothing purchase from one of the e-tailer’s affordable brands gives me pause. That $19 […]
ICYMI: September Issues Are Rolling In, Designer Wallets & Sustainable Swimwear
A must-read roundup of our most popular stories of the week. You’re welcome.Sure, we’re all glued to our phones/tablets/laptops/watches that barely tell time, but even the best of us miss out on some important #content from time to time. That’s why, in case you missed it, we’ve rounded up our most popular stories of the […]
12 It Swimsuits to Scoop Up in the Sales Before Summer’s Over
Whether you’re jetting off on an end-of-summer vacation, planning your next tropical winter getaway or simply looking to invest in a chic swimsuit to see you through beach days and pool parties, now’s the time to scoop up a designer swimsuit in the summer sales. For the past month, I’ve been covering everything from luxurious handbags […]
Why Sustainable Swimwear Is Everywhere Now
“It’s easy to imagine a world, particularly swimwear, where virgin qualities and virgin materials become obsolete.”To kick off Paraiso at Miami Swim Week, showgoers attended the inaugural Upcycle Challenge. Hosted by The Upcycle Project, a program that encourages upcycling by providing fashion schools with discarded textiles and garments, the competition paired specially selected fashion students […]
5 Bikini Trends the World’s Most Influential Women Are Adding to Cart
You know we like some swimwear trend coverage over here on Who What Wear. During peak swimwear months, we’re bringing you near-daily updates, discussing everything from the micro-trend the most fashionable girls are endorsing to the under-$150 bikinis celebrities are wearing. So naturally, when I was invited to take part in #RevolveSummer at Cuixmala in […]
Natasha Tonić Is a Sustainable, Hemp-Made Swimwear Label to Watch
The Los Angeles-based brand made its Miami Swim Week debut at Paraiso.The runway finale for Natasha Tonic at Paraiso. Photo: Courtesy of Paraiso Miami BeachOne would assume while looking at Natasha Tonić‘s garments on a rack — which I first encountered while backstage at Paraiso Miami Beach during Miami Swim Week — that the Los Angeles-based […]