Why the Beret Isn’t Going Anywhere in 2020

Here at Who What Wear UK, we want to take all the stress out of shopping, and to help us do just that, we launched a series called We Try Before You Buy, where we road-test new trends, fresh labels, the latest drops and key buys. I hate hats. It’s partly down to my awkwardly […]

Showgoers Ditched the Pants at Milan Fashion Week Men’s

Free the knees!On the street at Milan Fashion Week Men’s Fall 2020.Photos: ImaxtreeMen’s Fashion Week in Milan wrapped up on Tuesday and, as ever, the street-style crowd continues to one-up itself with new ways of standing out among a sea of fashion enthusiasts. One way to get noticed during the January shows? Ditch traditional winter […]

Everyone Dressed up as Cowboys at Pitti Uomo

Street style at Pitti Uomo Fall 2020.Photos: ImaxtreeAfter a sartorially stacked few days in London, the menswear pack flocked to Florence, Italy, for the Pitti Uomo trade show. As per usual, the biannual fair welcomed a generously patterned and well-suited spread of lads from all over the world: There were mixed plaids aplenty, along with […]

ICYMI: Golden Globes Fashion, Spring 2020 Ad Campaigns and London Street Style

A must-read roundup of our most popular stories of the week. You’re welcome.Sure, we’re all glued to our phones/tablets/laptops/watches that barely tell time, but even the best of us miss out on some important #content from time to time. That’s why, in case you missed it, we’ve rounded up our most popular stories of the […]

Orange Is the New Black, According to Street Style at London Fashion Week Men’s

The bolder, the better.On the street at London Fashion Week Men’s Fall 2020. Photos: ImaxtreeIt’s the beginning of the Fall 2020 fashion circuit, folks. (Yes, already.) London Fashion Week Men’s, which wrapped on Monday, kicked it off with bold, subversive designs both on and off the runway — something we’ve come to expect from the British capital. The […]

How to Dress for Chinese New Year If You Have No Idea

If you’re celebrating Chinese New Year, then you know that it takes place next Friday. But like with any event in the social calendar, there’s always a reason to think about what you might wear for such an occasion. So, I decided to pick the brains of InStyle China contributing editor and influencer Leaf Greener […]

10 Ways to Pose in Photos Like a Model Off-Duty

Do you ever scroll through your Instagram feed and think, How do other girls look that effortlessly cool in photos? You’re not alone. Striking the right pose (or action shot) in street style photography is something of an art. Models off duty have the look down pat, and our favorite fashion bloggers are pros at […]

7 Street Style Trends That Will Dominate in 2020

Looking ahead at all that 2020 has in store for us, there are so many glorious new trends to get excited about. We’ve already laid the groundwork for the S/S 20 runway trends that will have the biggest impact, but now it’s time to shift our focus to what fashion people will actually be wearing […]

ICYMI: Cara Delevingne x Balmain x Puma, Charli XCX’s Agent Provocateur Campaign & The Problem With Burning Sage for the ‘Gram

A must-read roundup of our most popular stories of the week. You’re welcome.Sure, we’re all glued to our phones/tablets/laptops/watches that barely tell time, but even the best of us miss out on some important #content from time to time. That’s why, in case you missed it, we’ve rounded up our most popular stories of the […]