Fashion History Lesson: the Origins, and Explosive Growth, of Athleisure

Athleisure as we know it today evolved from a century-long history of American sportswear.Berlin street style.Photo: Christian Vierig/Getty ImagesWelcome to Fashion History Lesson, in which we dive deep into the origin and evolution of the fashion industry’s most influential and omnipresent businesses, icons, trends and more. The whole world, it seems, has gone “athleisure.” We’re surrounded […]

See All 35 Pieces From the Cara Delevingne x Balmain x Puma Collaboration

The three forces teamed up for a unisex boxing-inspired collection.Cara Delevingne for Puma x Balmain with Cara Delevingne collection. Photo: Brianna Capozzi/Courtesy of PumaThis fall, Puma is collaborating with Balmain and actor and model Cara Delevingne for a unisex boxing-inspired limited edition collection. Delevingne has previous ties to both brands, being the good friend and muse of […]

The Business and Evolution Behind Your Favorite Performance Fabrics

Fabric has become far more important to the average consumer, especially when it comes to athletic clothes.It started with Jane Fonda. Earlier this year, on a whim and cruising a wave of slight boredom with my at-home fitness options, I searched for and very quickly found an online video of the iconic “Jane Fonda’s Original Workout,“ first […]

How Jessica Lomax Went From High-Fashion Designer to Nike’s Design Director of Women’s Apparel

She’s been able to combine her passion for sport and her studies in fashion design into the ultimate dream job.Jessica Lomax. Photo: Courtesy of NikeIn our long-running series “How I’m Making It,” we talk to people making a living in the fashion and beauty industries about how they broke in and found success.Growing up among […]

In Paris, Nike Women Debuts National Team Soccer Kits, High-Performance Sports Bras, Footwear and Apparel

Ahead of the 2019 Women’s World Cup this summer, the global sports brand is pushing forward its innovation and offerings for female customers and athletes.Hundreds of influencers and media professionals — plus more than 40 top female athletes — from around the world gathered at the Palais Brongniart in Paris on Monday to witness the […]

Inside Track-and-Field’s Momentous High-Fashion Resurgence

Historically, running tends to spike in popularity during times of social upheaval.On a Thursday night in September, Virgil Abloh’s latest collection for Off-White made the fashion-sphere dream of lacing up a pair of running shoes. Dramatic? Maybe. But the buzz surrounding the label’s Spring 2019 runway show — track-and-field-themed, to a meticulously-executed degree — was palpable, […]

The Community-Backed Streetwear Shop Bringing the Hype to Madison, Wisconsin

August, courtesy of a Puma and Under Armour alum, won’t let you discount the Midwestern heartland.Early last month, my brother and I were strolling down State Street in Madison, Wisconsin in search of ice cream. One block from our proposed destination, he gestured at a new-looking retail space with concrete-to-ceiling windows and golden oak paneling. […]