The Business and Evolution Behind Your Favorite Performance Fabrics

Fabric has become far more important to the average consumer, especially when it comes to athletic clothes.It started with Jane Fonda. Earlier this year, on a whim and cruising a wave of slight boredom with my at-home fitness options, I searched for and very quickly found an online video of the iconic “Jane Fonda’s Original Workout,“ first […]

Nike Is Leveraging Soccer, Fashion and Inclusivity to Boost Its Women’s Business

After a Women’s World Cup win, the retail giant is betting on a wider definition of sport, and more female collaborators, to attract more customers.The 2019 FIFA Women’s World Cup France Final on Sunday wasn’t just a soccer match. Although the undeniable strength, athleticism and spirit displayed on the pitch that day certainly took center stage, the […]

How Jessica Lomax Went From High-Fashion Designer to Nike’s Design Director of Women’s Apparel

She’s been able to combine her passion for sport and her studies in fashion design into the ultimate dream job.Jessica Lomax. Photo: Courtesy of NikeIn our long-running series “How I’m Making It,” we talk to people making a living in the fashion and beauty industries about how they broke in and found success.Growing up among […]

The Big, Passionate, Global World of Soccer Fan Apparel

As soccer and fashion collide, what does this mean for the clothes that outfit the world’s largest fandom?It’s been a few years now since we began hearing proclamations that soccer had finally “made it” in the United States. Now the second-most popular sport among children (after basketball), soccer has reached a tipping point: As of 2015, Major League […]