By Selling a Feel-Good Lifestyle, Preppy Brands See Consistent Success in a Trend-Driven Market

This could explain why that little pink whale always looks so happy.Looks from the Vineyard Vines for Target collection. Photo: Courtesy of TargetClose your eyes and think about what “the good life” means to you. From living out your days in a tropical paradise to becoming the next Chiara Ferragni, the possibilities are endless.¬†Selling a […]