Naadam, Best Known for Its Affordable Cashmere, Is Building a Mini DTC Empire

What Matt Scanlan really wants is to make things people want to buy. This is perhaps not a novel concept in retail, but it’s one that fashion brands too often lose track of, producing $800 dresses that don’t sell until the third markdown or skirts that only fit shoppers with runway-model proportions. Scanlan has taken the […]

Are We in the Golden Age of the ‘Influencer Brand’?

Much like how pop stars have to reinvent their careers to renew their relevance, so too do the original lifestyle influencers — those from the first wave of talent that disrupted the fashion and beauty industries in the early 2010s. A crop of these OG bloggers (made up in large part by millennial women who have […]

Can Department Stores Avoid the Same Fate as Barneys New York by Courting Gen Z?

With an estimated $44 billion in buying power, teens could pave a path to success at retail.Photo: John Sciulli/Getty ImagesThe traditional US department store format is no longer conducive to the way Generation Z shops — and shop, they do. Gen Z, those born between the mid-’90s and early aughts, now represents roughly $44 billion […]

Must Read: Arielle Charnas Is Starting a Lifestyle Brand, How Teens Are Using Fashion to Challenge the Traditional Gender Labels

Plus, VSCO girls are trending on TikTok and Instagram.Photo: Lars Niki/Getty Images for ShopbopThese are the stories making headlines in fashion on Thursday.Arielle Charnas is starting a lifestyle brand, raised $10MBillionaire Silas Chou, who was an early investor in Tommy Hilfiger and Michael Kors, is betting on Arielle Charnas next. Chou and his Vanterra Capital fund are […]

Something Navy’s Arielle Charnas Shows off Her Manhattan Apartment in ‘Architectural Digest’

Highlights include a giant shoe wall and her daughter Ruby’s tastefully pink bedroom.Arielle Charnas in her Manhattan apartment. Photo: Max BurkhalterArielle Charnas‘s four-bedroom Manhattan apartment is as picture-perfect as her Instagram account. The founder of the style blog and lifestyle brand Something Navy has an entire shoe wall, dines in electric blue chairs and lounges on Hermès pillows. […]

Is It Possible to Become a Mega-Influencer Anymore?

As the market becomes more saturated, it’s harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it’s not impossible.The concept of the influencer didn’t exist a decade ago, but now it’s a viable career path, as influencer marketing is expected to be worth $10 […]

A Primer on the Many Ways Influencers Dominated the Fashion and Beauty Industries in 2018

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.Among many other happenings in the fashion and beauty businesses, 2018 will go down as the year that the power of the influencer exploded. In the last 12 months, these ever-so-humble content creators […]

Are Influencer Brands the Key to Bringing Millennials to Department Stores?

Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.Photo: @somethingnavy/InstagramA question that I, and probably a lot of people working in fashion, get asked a lot is some version of: “How long is this whole influencer thing going to last?” or, “Are these people […]