Nike Is Leveraging Soccer, Fashion and Inclusivity to Boost Its Women’s Business

After a Women’s World Cup win, the retail giant is betting on a wider definition of sport, and more female collaborators, to attract more customers.The 2019 FIFA Women’s World Cup France Final on Sunday wasn’t just a soccer match. Although the undeniable strength, athleticism and spirit displayed on the pitch that day certainly took center stage, the […]

Nike Debuts Collaborations With 4 Female Designers for the 2019 Women’s World Cup

The soccer jersey is revamped by Ambush’s Yoon Ahn, Koché’s Christelle Kocher, MadeMe’s Erin Magee and Marine Serre.Adwoa Abloh for Nike x Marine Serre. Photo: Courtesy of NikeAhead of the 2019 Women’s World Cup in June, Nike has been pushing forward its innovation and offerings for female customers and athletes. Following a major reveal event […]

In Paris, Nike Women Debuts National Team Soccer Kits, High-Performance Sports Bras, Footwear and Apparel

Ahead of the 2019 Women’s World Cup this summer, the global sports brand is pushing forward its innovation and offerings for female customers and athletes.Hundreds of influencers and media professionals — plus more than 40 top female athletes — from around the world gathered at the Palais Brongniart in Paris on Monday to witness the […]

The Big, Passionate, Global World of Soccer Fan Apparel

As soccer and fashion collide, what does this mean for the clothes that outfit the world’s largest fandom?It’s been a few years now since we began hearing proclamations that soccer had finally “made it” in the United States. Now the second-most popular sport among children (after basketball), soccer has reached a tipping point: As of 2015, Major League […]