The Enduring Appeal of the the Skin-Care Ingredient Origin Story

We’re naturally drawn to urban legends in our everyday lives, so why wouldn’t that extend to beauty products?Photo: Bryan Bedder/Getty ImagesThe global skin-care industry is expected to surpass $179 billion by 2027, and the focus on buzzy, marketable ingredients — CBD, for example — is at an all-time high. Beauty brands are under pressure to […]