Reformation’s Silky, Velvety Holiday Collection Is Here

With a campaign starring inspiring entrepreneurs in lieu of traditional models.Grace Mahary wearing a look from the Reformation Holiday Collection. Photo: Courtesy of ReformationReformation has become synonymous with vintage-inspired, feminine, easygoing dresses and other apparel. The sustainably-minded brand is well known at this point for this “It-girl” aesthetic — an aesthetic that its models always […]

19 Camel Coats That Will Serve as Your Perfect Fall Companion

Whether you’re seeking a classic wool style or a more trend-driven fringed version.Photo: ImaxtreeFashion folk talk a lot about effortless French-girl style; how to get it via a red lip or an uncomplicated print; shopping rules to follow if you want to be like Jeanne Damas; and the sartorial habits of a flâneur. There are […]

Reformation and New Balance Collaborate on the Sports Brand’s Most Sustainable Sneakers Yet

And Reformation’s first sneakers ever.Photo: Courtesy of ReformationAnother brand has thrown its hat into the ring in the stylish, sustainable sneaker space — well, two brands, technically: Reformation, the Los Angeles womenswear label that made sustainability sexy, and New Balance, the Boston sports label that made dad sneakers that became sexy. For their collaboration, the waitlist for […]

Steph Is Ready to Stride Into Fall — Preferably in This Pair of Croc-Embossed Combat Boots

You can never have too many pairs of black boots.Reformation Amelia Boot, $268, available here. Photo: Courtesy of ReformationI already know I want to spend the next several months wrapped in this pullover (the next best thing to being draped in velvet, à la George Costanza). But lately I’ve also turned my attention to fall footwear, […]

Fashion Brands Are Claiming to Be ‘Carbon Neutral’ — But Is It Greenwashing?

We talked to scientists, environmentalists and brands about the controversial approach to sustainability that labels like Gucci, Everlane and Reformation are investing in.There was a time when climate change seemed like one piece on the checkerboard of world problems, a piece perhaps sandwiched between war in a remote country and the fact that the bees […]

21 Button-Front Midi Dresses to Make It Look Like You Have Your Life Together

Even if you don’t.Photo: ImaxtreeThere are so many great reasons to have a few midi dresses in your closet. Not only are they are the ultimate a wardrobe staple, but they’re super easy to throw on in a hurry. Better yet, they make you look very put-together — even if you’re actually not — and […]

Must Read: Can Reformation Become a Global Hit? Victoria’s Secret’s Sales Are Still Down

Plus, why Outdoor Voices can’t bank on its top-selling Exercise Dress.Photo: Courtesy of Reformation These are the stories making headlines in fashion on Thursday.Can Reformation become a global hit? Sitting on a fresh pile of cash after selling a majority stake to private equity firm Permira Advisers in July, Reformation wants to open stores in the U.K., Australia […]

17 Pairs of Leather Sandals to Wear Through the End of the Summer

Savor every scrap of sunlight while you still can.Photo: Courtesy of ReformationNo matter how much the fashion calendar might try to prompt the style-conscious to always be thinking of the next season, the simple fact of the matter is that summer isn’t over just yet. And why would anyone try to rush toward the end […]

What Fashionista Editors Want for Fall

From cashmere cardigans to chunky chain necklaces, these are the pieces we’ll be stocking up on this season.There’s something particularly satisfying about shopping for fall: Maybe it’s that we’re more willing to get a little spend-y when it comes to coats and boots, because these are investment pieces we know we’ll be living in as […]

101 End-of-Season Sales to Take Advantage of This Weekend

Featuring Net-a-Porter and Reformation.Photo: Imaxtree As summer winds down, your favorite brands are still serving up their final tastes of the season à la gingham dresses, linen jumpsuits and more in the form of deals, deals and more deals. Plus, the Reformation summer sale just began — and it’s full of the brand’s covetable signatures, like floral-print dresses, flouncy […]