These 20 Nail Trends Will Be Everywhere in 2020

Since you’re reading Who What Wear, it’s probably safe to assume that you enjoy keeping up with the latest and greatest in fashion and beauty. Even if that’s not the case, odds are you like to experiment with your personal style every now and again, and what better way to dip your toes—erm, fingers—into a […]

The 16 Prettiest Nail Colors We Keep Seeing on the Fashion Set

There’s a lot to consider when selecting the right nail polish. Does is compliment your skin tone? Is it versatile enough to wear with your favorite clothes? Does it look cheap? And while it’s typically pretty simple to answer all these questions ourselves, there’s also a very stylish crew we can look to for nail […]

5 Standout Fall 2020 Beauty Trends From New York Fashion Week

The fashion set has moved across the pond to London, but we’re taking a moment to appreciate the major Fall 2020 beauty moments from the New York Fashion Week shows — because they really, truly, were major.This season was full of experimental, artful, inventive hair, makeup and nails. Amidst the many looks we spotted backstage, we noticed some […]

19 Manicures From New York Fashion Week to Inspire Your Next Salon Visit

Or, for the especially talented, your next DIY polish job.Backstage at Prabal Gurung. Photo: Courtesy of ZoyaAfter several seasons of subdued, classic manicures, we can officially report: Nail art is back! At least if New York Fashion Week‘s Fall 2020 runways, where bold and unapologetic looks reigned supreme, are any indication. Some solids still made appearances, […]

It’s a Fact: These Best-Selling Nail Colors Look Better on Your Toes

Believe it or not, pedicure season—sun! sand! swimwear!—is just around the river bend, which gives you a great excuse to start planning your spring and summer polish MO. (If you’re a hot-pink person, these 20 shades have us feeling a certain type of way right now—just throwing that out there.)In seasons past, electric shades of neon or pastel […]

Pat McGrath Created Dozens of Distinct Red Lipstick and Black Eyeliner Looks at Marc Jacobs

The makeup artist, along with hairstylist Guido Palau, reimagined classic beauty staples for 90 models and 50-plus dancers that walked the designer’s Fall 2020 runway.A beauty look from Marc Jacobs’s Fall 2020 runway.Photo: Stephanie Saltzman/FashionistaMarc Jacobs is loyal. To himself, to his collaborators, to his brand, to his routines. (He refuses to cave to pressure […]

Why Beyoncé, Reese, and VB Love This Previously “Unfashionable” Nail Trend

What do multitalented moguls Beyoncé, Reese Witherspoon, and Victoria Beckham have in common? Aside from obvious talent, enviable business acumen, and covetable closets, they share a love for the timeless French manicure. While you’re undoubtedly familiar with the quintessentially chic design, you might be surprised to learn that the French manicure did not, in fact, originate in France. It was created in […]

We’re Experimenting With All 19 of These Popular Nail Colors

Let’s be honest: The only stressful part about getting a manicure is choosing what color to commit to for the next seven to 14 days. As far as cosmetic appointments go, that’s pretty painless! But then you turn and face the color wall. Now more than ever there are just so many beautiful, slightly different, and […]

9 Pretty Valentine’s Day Manicure Ideas That Aren’t Cheesy

Valentine’s Day is usually equated with various cheesy traditions: red roses, chocolate candy, champagne, extravagant dinner plans, and manicured nails with mini heart designs all over them. If heart nails are your thing, that’s perfectly alright, but if I’m being honest they’re not mine. The sheer thought of having little hearts drawn all over my […]