This Hat Is Hands-Down Steph’s Favorite Summer Accessory

It perfectly communicates my mood for the season.Kinfield OOO Hat, $28, available here. Photo: CourtesyIt’s been well documented (on this very website, among others) that we’re living in a Golden Age of Merch. Brands from just about every consumer category have stepped it up with their totes, T-shirts and hats, putting out items we actually […]

Maria Bought This YouTuber’s Merch While On Vacation

You can’t miss a drop when it happens, right?Emma Pizza Joint Tee, $25, available here.Vacations are meant for self-care, “me time,” logging off. But when one of your favorite YouTubers — duh, Emma Chamberlain — drops new merch that lines up so seamlessly with your own personal interests while your OOO is up, you immediately scramble […]

Maria’s Motorcycle Club Merch Is Her Favorite Long-Sleeve Shirt Right Now

It’s from a new Brooklyn-based label.Meridian Child Motorcycle Club Divine Long Sleeve, $85, available here.The great thing about merch is that it serves a slew of purposes. There’s the immediate display of fandom, cultural significance and, sometimes, the opportunity for a fashionable rebrand. Other times — or more specifically, in my personal experience — you want a […]

Must Read: The Quiet Mogul Behind Off-White Speaks Out, J.F.K Airport Is Fashionable Again

Plus, J.Crew is in a hurry to launch a Madewell IPO.Looks from Off-White’s Fall 2019 collection. Photo: Imaxtree These are the stories making headlines in fashion on Thursday. The quiet mogul behind Off-White speaks outThe Milanese holding company New Guards Group is responsible for birthing many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels and Heron Preston. […]

Behind the Cultural Significance and Prevalence of the Howard University Sweatshirt

A minimalist piece of college merch holds a weighty meaning in pop culture, from Winston Duke’s character in “Us” to Beyoncé’s “Homecoming.”Howard University students lay on the ground in protest outside the White House in protest of the shooting death of Michael Brown in Ferguson, Missouri Photo: Chip Somodevilla/Getty ImagesWhen Beyoncé does basically anything, my timeline, […]

6 Fashion Brands That Turn to Food and Restaurants for Inspiration Each Season

Pastries in showrooms, world-renowned chefs on the runway and edible garments abound.Models at the Jacquemus Fall 2019 men’s presentation during Paris Fashion Week Men’s. Photo: Pascal Le Segretain/Getty ImagesSimon Porte, the designer behind Jacquemus, gave guests one delicious clue about his Fall 2019 menswear debut in Paris: A save-the-date in the form of a bread […]

What Will Be the Next Wave of Merch Trends in 2019?

We have some predictions.It’s been a long 12 months, and before we kick 2018 to the curb, we’re looking back at all of the most memorable, game-changing fashion and beauty things that went down. Follow along with us as we look back at the year in review.Ever since we first started seeing the comeback of […]

Why ‘The New York Times’ Is Going All in on Merch

We’re used to seeing media brands pivot to video, but not so much to clothing.The New York Times has long been known for releasing groundbreaking investigative reports about everything from the president’s tax history to Harvey Weinstein’s harassment allegations. But the 167-year-old newspaper isn’t exactly famous for dropping fashion-forward merchandise that could plausibly be found at […]

Why Collegiate Merch Is ‘Fashion’ Now

College-licensed apparel has found its way onto runways and into tastemakers’ closets, just in time for back-to-school season.Over the last few years, nostalgia has fueled much of the dominant forces in fashion and retail. Along with all things wistful, college-licensed apparel — the crux of which is rooted in sentimentality — has found its way […]