The 6 Makeup Trends Fashion Girls Will Be Wearing Come Fall

We love to experiment with makeup looks here at Who What Wear, and nothing got us more excited than seeing the striking beauty looks that surfaced from the F/W 19 runways—encouraging us to perfect our eyeliner game and play with pink blush again. From the return of fall beauty classics such as Bordeau lips and […]

Every Coachella Beauty Look Worth Seeing—So Far

Weekend one of Coachella 2019 is over, and we’re officially spray-tanned knee-deep in festival beauty inspiration—glitter, braids, cowboy boots, and every wide-brimmed hat and tinted, teeny sunnie in all the land. Of course, we still have a ways to go with weekend two and other noteworthy festivals like Stagecoach, New York Governor’s Ball, Lollapalooza, and Afropunk in the […]

11 Setting Sprays That Actually Hold Makeup in Place All Day

Experts weigh in on how to keep a look fresh.Photo: ImaxtreeArguably one of the worst parts of putting time into a makeup look — whether a quick, natural face or a full, YouTube-inspired beat — is the risk of it all coming off before you even make it to lunch. Lucky for us, though, setting sprays […]

Found: A Holy Grail List of Sephora’s Best-Selling Makeup Products

There’s a lot of feels happening whenever we walk into a Sephora store or open up a new tab in our browser—excitement, adrenaline, and maybe (for our bank account’s sake) a little bit of fear. Another sensation? Intimidation. With hundreds and hundreds of products available, even if your shopping list consists solely of mascara and eyeliner, we’re still […]

Steph Is Really Into Using This Lavender Highlighter as an Eye Shadow

It’s spring-y, versatile — and only $15.& Other Stories Lilac Motion Crème Highlighter, $15, available here.I’ve been drawn to many things in the lavender/lilac color family lately, but I hadn’t really found a way to satisfyingly incorporate the spring-y hue into my admittedly minimalist, no-makeup makeup routine. That is, until I was sent this cream […]

Michelle Williams Gives Old Hollywood Glamour a Modern Update in Louis Vuitton

The actress and master of classic style opted for a red lip, white dress combo at the premiere of her new TV series.Michelle Williams in Louis Vuitton at the premiere of ‘Fosse/Verdon’ in New York City. Photo: Mike Coppola/Getty ImagesFew modern-day celebrities are able to pull off Old Hollywood glamour — and make it feel […]

This Is the Best-Selling Mascara on Amazon, and Its Only $5

Jealousy is a nasty business, and as much as we may covet Julianne Hough’s bionic, damage-free strands or Jennifer Lopez’s age-resistant complexion, sometimes, we just can’t help feeling a touch of envy when a celebrity’s beauty game is so on point that it almost hurts. A perfect example? The stab of pain we felt this past […]