The Winter Makeup Starter Pack: 17 Easy Looks for Every Occasion

Whether your winter plans include hitting up the holiday party circuit or celebrating the season with fancy dinners with friends, there are endless opportunities to try new makeup trends. After all, it’s the one time of year when gold, glitter, and intense shine are not only acceptable but encouraged. We don’t know about you, but […]

‘Waterless’ Formulas Are Making Beauty Products More Potent and Sustainable

They’re part of a growing trend.Photo: Courtesy of Skin and SensesHere’s a scary fact: By 2025, 1.8 billion people will be living in countries with absolute water scarcity, while two-thirds of the world’s population might be living under water-stressed conditions. Considering water is crucial in maintaining life on Earth, it’s kind of important we try […]

These 22 New Beauty Finds Made Us Cheat On All of Our Old Favorites

By now, you’ve probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we’re eyebrow-deep in all things new, exciting, and, yes, wish list–worthy. That said, due to the number of products we come in contact with, we’ve also transformed into the nitpickiest beauty consumers. Within seconds, […]