18 Pairs of “Granny Panties” That Are Weirdly Hot

Yes, I just used “hot” and “granny panties” in the same sentence, and I fully stand by it. A woman’s relationship with underwear evolves over time, and up until recently, it evolved in a pretty linear way. As a kid, you wear cute little Monday-through-Friday briefs; as a teenager, you sneak to the mall to buy […]

These Are the 8 Most Popular Shapewear Brands on the Market

Perhaps you’ve already noticed, but shapewear has been quickly gaining momentum. And considering the fact that we all have certain areas of our bodies we want to give a little lift or tuck, this only makes sense. Chances are you’ve already got a few pieces in your underwear drawer—however, if you’re looking to expand your […]

Which Bras Actually Look Seamless Under a T-Shirt?

Style Notes: Simone Pérèle is currently switching up much of its collection so it’s hard to keep track of the best sellers on a day-to-day basis, but overall it’s this Caresse style that keeps performing well. I also tried on the Delice Underwired 3D Contour Bra (£68) and took it home with me. Spacer fabric: […]

Kim Kardashian Announces She Will Change the Name of Kimono, Her Upcoming Shapewear Line

The brand, set to debut later this month, was slammed for appropriating traditional Japanese culture.Photo: Vanessa Beecroft via TwitterJust last week, reality star turned serial entrepreneur Kim Kardashian West unveiled her newest and perhaps most ambitious project to date: A line of shapewear (or “solutionwear”) in a wide-ranging selection of sizes and shades called Kimono. […]

3 Lingerie Trends Celebs Really Want You to Buy

Can you tell we have a bit of a lingerie obsession here at Who What Wear? Just in the past few weeks alone, we’ve covered the rise of the “naked” underwear trend, the reemergence of sophisticated cutouts, and the revival of the “boring” shapewear lingerie trend. All this is to say we spend a lot […]