Emily Ratajkowski’s New $36 Bra Is So on Trend

Thanks to her Instagram, Emily Ratajkowski is pretty much synonymous with swimwear and lingerie. Her brand, Inamorata, already sells EmRata-approved swimsuits, but the model and actress just expanded the label to include bras, tanks, and underwear. The best part? All of the pieces ring in under $60, with most items hovering around the $30 mark. […]

This “Boring” Lingerie Style Has Increased in Popularity By 143%

Lingerie trends come and go (trust us, we know—we’ve written about plenty of them), but lingerie staples never die. One of those staple styles, in particular, clearly shows no signs of fading. According to fashion and retail technology company Edited, it’s shapewear that’s exponentially rising in popularity. Compared to other lingerie styles, it may be considered “boring”, […]

And Now, the Lingerie Brands Australian Girls Swear By

Perhaps you’ve already noticed, but Australia is having a major fashion moment. Blame everyone’s favorite It brand, Réalisation, for putting the country on our radar, but after a deep dive of Aussie brands, we just can’t get enough of the cool, carefree aesthetic. And while it may have been their clothes (and swimwear, of course) […]

The Dos and Don’ts of Wearing and Buying Lingerie

Lingerie is downright beautiful, but it can also be downright terrifying. For some, it takes the world of undergarments to a completely unexplored place. Garter belts? Teddies? Balconettes? Chemises? Yes, there is way more to educate yourself on than simply bras and underwear. Since there’s always cause for celebration, we figured some of you might […]

It’s Official: These Are the Most Comfortable Underwear Brands

The Best Seller: Original Rise Thong Product Rating: 190+ reviews with an average of 4.7 stars across multiple sites (see here and here) Customer Reviews: “These are the most comfortable, most durable thongs available. I have about 20 pairs, and they last forever! Wash well, hold their shape, and are go with everything.” “These are the best thongs hands down. You don’t need […]

20 Pretty Lingerie Sets You Can Find on Amazon

We can all agree that wearing a matching lingerie set is a confidence booster and adds a skip to your step. There’s something about having the base of your outfit put together that makes all your other clothing pieces fall into place (literally). However, finding a good set can be tricky. Not only do they […]