Kinfield, a Personal-Care Brand That Just Wants to Get People Outside More, Is a Label to Watch

Its mission is to bring transparency, sustainability, ‘clean’ ingredients and a sense of community to the outdoor product space.Photo: Courtesy of KinfieldHave you ever considered snapping a photo of your bug spray for an Instagram flatlay? Probably not. Unless, of course, your bug spray happens to be Kinfield‘s, which comes in an aesthetically pleasing bottle […]

New Underwear Brand Parade Wants to Make a Cultural Impact With Creative Basics

“We want to build the next big underwear company in the world and rewrite the American underwear story.”Photo: Courtesy of Parade Mall visits in the early-to-mid 2000s were marked by the smell of freshly baked Auntie Anne’s pretzels and stopping by Victoria’s Secret. Even if your middle school crowd didn’t frequent the glitter-heavy lingerie shop, the store’s […]

Meet Roma Uvarov, the ‘Crazy’ Designer at the Forefront of Russian Fashion

The 22-year-old with no formal fashion training is upending the industry.The finale at Roma Uvarov’s fashion show. Photo: Ik Aldama/Courtesy of Roma UvarovNo one complained that it took two days to be rid of Roma Uvarov’s confetti. Mere moments after a pistol-brandishing bride closed the Russian designer’s runway in wedding-wear that would put “Like a […]

Núnoo Designs Fun, Easy-to-Wear Bags for ‘It’ Girls in Copenhagen and Beyond

Meet the latest Danish brand to step up to the global stage.Núnoo founders Pia Silfen-Jensen and Naja Silfen. Photo: Courtesy of NúnooScandinavian style has an effortless pared-back quality: It’s feminine, but edgy; simple, but interesting and fresh. Ganni, with all of its Insta-worthy floral prints and wearable silhouettes at justifiable price points, helped bring this cool-girl Copenhagen aesthetic to […]

Kim Shui Proudly Describes Her Latest Collection as ‘Straight-Up Whore’

We caught up with the Kylie Jenner-approved, Insta-famous designer as she prepared to show at New York Fashion Week.Kim Shui. Photo: Craig Barritt/Getty Images for ELLEAdjusting an upper-thigh grazing hem, breasts barely contained by a lace-up bodice, the fit model’s hands come to rest on a waist that, via two strategic cut-outs, is also bare. […]

New Skin-Care Brand Starface Is on a Mission to Make Acne Instagrammable

Founded by a former beauty editor, the single-SKU line wants to make people rethink existing stigmas around breakouts.Starface’s pimple patches. Photo: CourtesyAcne affects up to 50 million Americans every year, making it the most common skin condition in the United States today. And while it may be routinely, and naively, associated with high school yearbook […]

Meet Henning, the Plus-Size Workwear Brand From Former Fashion Editor Lauren Chan

“I wanted to serve the reader who was above a size 12 but felt like I’d done all I could do as an editor through creating content and I wanted to do something more.”Henning. Photo: Lily Cummings/Courtesy of HenningLauren Chan, founder and CEO of newly launched Henning, dropped several truth bombs about the accessibility of fashion for […]

With Its Retro-Inspired Weekenders, Paravel Wants to Be the Go-To Brand for All Your Travel Needs

Co-founded by former Moda Operandi and Delpozo execs, this three-year-old label is making stylish luggage and packing solutions for the modern traveler.Photo: Courtesy of Paravel There was a time when travel meant top hats, luxurious trains and absolutely no Wi-Fi. Despite our present-day reliance on the latter, life is still very much about the journey — […]

With a Range of ‘Clean’ Products That Cost $25 or Less, Apto Skincare Wants to Democratize Beauty

Next stop: Walmart.Photo: CourtesyMarta Cros is a beauty entrepreneur two times over. She first launched The Ritualist in 2015, around the time when at-home beauty services like GlamSquad were starting to take off. A year in, the company that brought facials to customers’ front steps started experimenting with creating its own line of products.ADVERTISEMENTThanks for […]

Simonett Is a Miami-Based Label to Watch

After a Swim Week debut at Paraiso and a business rebrand, the founder and designer is doubling down on her local roots and community.Simonett’s presentation at Paraiso during Miami Swim Week. Photo: Courtesy of Paraiso Miami BeachSimonett‘s Miami Swim Week debut with Paraiso was one of the quieter, calmer presentations for showgoers during the weekend. […]