The Best-Reviewed Hair Straighteners on Amazon Are All Under $150

Hair tools are among our favorite topics of discussion here at Who What Wear Beauty. From tapping celebrity hairstylists to tell us their favorite devices to testing out the buzziest gadgets, we’re all about staying in the know on getting professional-looking results at home. In terms of the most important tools for getting smooth, sleek styles, hair straighteners […]

Here’s How Fashion Girls Are Styling Their Hair Right Now

I don’t know about you, but right about now I find myself gravitating towards any uplifting distractions amidst the present unnerving news cycle—especially in the self-care department. There’s no question that I’ve taken a more lackadaisical approach to my beauty and hair regime (given my new work from home reality), but that’s not to say I’m not craving […]

Consider This Your 2020 Guidebook for Black Hair

How would you say the industry has evolved in the past 10 years when it comes to natural hair? Do you think Hollywood and the fashion industry have become more accepting of it?Over the past 10 years, relaxers have been deprioritized in the black community. Other presumed less-harmful chemicals began to take their place, such as the keratin […]

What to Do About Your Beauty Appointments During a Pandemic

Is getting Botox or a brow wax worth the possibility of infection, or spreading the virus to someone else who may be at higher risk?Photo:  Ian Gavan/BFC/Getty ImagesAs the COVID-19 pandemic worsens throughout the country, many places of business, such as bars, fitness studios and movie theaters, have been ordered to temporarily close. Some beauty retailers, […]

Air-Dry Your Hair Like This, and People Will Think You Spent $200 at the Salon

Regardless of your hair type—coily, thick and wavy, fine and short—mastering the art of the perfect air-dry is, in fact, an art. Sure, blow-dryers, straighteners, and curling irons can throw plenty of arm-breaking curveballs your way, but mastering the au naturel, step-out-of-the-shower-and-go aesthetic is an intimidating beast in and of itself. With so many potential variables […]

The Hair Color Trends You’ll See Everywhere This Year

Whether it’s in the world of fashion, wellness, pop culture, or another area of our lives, every year—and season, for that matter—comes with its own set of trends to define the signs of the times. And as the months begin to take their turn for warmer days, chances are you’re in the mood to switch […]