Levi’s Coachella Activations Are Meant to Build on the Festival Presence the Brand Already Has

Levi’s cutoffs would be the unofficial Coachella uniform even if the brand didn’t gift hundreds of them and host a party with Hailey Bieber outside the festival.Snoop Dogg DJs the Levi’s pool party. Photo: Courtesy of Levi’sIt’s common knowledge that over the past several years, Coachella has evolved from a fun music festival in the […]

Hailey Bieber Just Filed Paperwork to Trademark ‘Bieber Beauty’

It looks like someone is about to pull a Kylie Jenner.Photo: Gregg DeGuire/Getty ImagesNewlyweds Hailey and Justin Bieber are making the most of their “It” coupledom lately, especially when it comes to leveraging their relationship to bring attention to their fashion-related business ventures. The duo appeared together on the cover of the March 2019 issue […]

Justin and Hailey Bieber Cover the March 2019 Issue of ‘Vogue’

The couple get their first official fashion shoot together as Mr. and Mrs.Justin and Hailey Bieber on the March 2019 cover of “Vogue.” Photo: Annie LeibovitzJustin and Hailey (née Baldwin) Bieber have their first official cover and fashion shoot together as Mr. and Mrs. — and no, we’re not talking about People Magazine. The newlyweds, who […]