Every Cool On-the-Rise Brand to Know About, According to Our Editors
As Who What Wear fashion editors, it’s our job to be in the know about the coolest brands of the moment and we’re regularly placing bets on which ones are about to take the industry by storm. We’re constantly meeting with the designers behind just-launched labels, saving screenshots from Instagram about labels that excite us, […]
I Called an Intervention on Myself: I Have to Stop Buying These 8 Trends
Something about me: I love trends. With each new season, I want to immediately fill my closet with all the biggest ones. But I prefer to not let my wardrobe do harm to my bank account, and for that reason, I try to be judicious. That said, there are certain trends this year that I admit […]
I’m a Shopping Specialist—These Are the 25 Fall Items at the Top of My Wish List
While my weather app says 85º and sunny, there’s no doubt our sartorial mindset here in the Who What Wear offices is focused on all things fall. There’s a sense of exhilaration that fashion’s most exciting new season offers, from fall’s refreshing new trends to the cozy pieces we can’t wait to wear in the […]
I Called an Intervention on Myself: I’m No Longer Allowed to Buy These 8 Trends
Something about me: I love trends. With each new season, I want to immediately fill my closet with all the biggest ones. But I prefer to not let my wardrobe do harm to my bank account, and for that reason, I try to be judicious. That said, there are certain trends this year that I admit […]
The Differences Between Japanese and American Bra Preferences
If there’s one topic we’ll never tire of here at Who What Wear, it’s lingerie. From celebrity-approved lingerie trends to everyday bras that are beloved by real women to popular Italian lingerie trends, it’s safe to assume that there isn’t a single facet of the subject that doesn’t fascinate us. So it should come as […]
Zara Just Dropped So Many Fall Boots—These Are the 17 We Love
Sure, summer’s great, but have you ever put on a new pair of ankle boots and wished for cooler weather? Zara has, once again, been reading our thoughts. We want the new season to start, and it has kindly provided yet another drop of new boots for us to obsess and debate over. Do you go for the white ankle boots with […]
I Wore This Tummy-Control Tank for a Week—and I Finally Get the Hype
Alright, I’ll be the first to admit that my shapewear collection is a bit old and tattered. I haven’t purchased a new pair of Spanx in years. Really, it’s been years. I still reach for the ones I bought for my senior high school prom, so that’s a good seven years ago—yep, don’t shame. And I’m still […]
10 Ethical Clothing Brands You Can Feel 100% Good Wearing
Now more than ever, it’s imperative we all make more eco-conscious decisions. Reducing our plastic use is one major step—you know, skipping plastic straws, using canvas totes, and buying items in bulk to avoid unnecessarily packaging. Ride-sharing, biking, and limiting water use are other small steps you can take to do your part. And finally, […]
7 Items I’m Buying to Make My Outfits Look More Expensive This Fall
If there’s one fashion skill I pride myself on being proficient in, it’s the art of making my outfits look expensive without spending major bucks on them. Hey, we all have our thing. Previously, I’ve waxed lyrical on everything from expensive-looking Amazon finds to fashion girls I follow for expensive-looking outfit ideas. Today, I’m going to be […]
Heads Up: This New Designer Is About to Make It Big
The designer took us on a journey all the way back to her ’90s Georgian hometown, set on the Boulevard of Batumi; white pillars, seashells, sand and childhood memories filled up the venue. Nostalgia permeated the runway as models walked down wearing exquisitely feminine silhouettes made using a range of shades merged with inspiration from […]