The Concealers the Busiest Women in Fashion Rely On

Glamorous as it is, working in fashion often comes with long hours and high pressure, meaning the industry’s busiest stylists, editors, and business badasses don’t have time for beauty products that underperform. Arguably one of a fashion human’s least dispensable beauty basics is her concealer—that stick, pot, or tube of miracles that allows you to camouflage dark sleepless […]

4 Affordable French Brands Every Parisian Loves

At the risk of sounding like a broken record, we (and the rest of the fashion-loving population, for that matter) can’t get enough of French-girl style. Blame it on the Parisian It girls and designers we’ve been fawning over since the beginning of their conception, but French girls simply have this je ne sais quoi […]

3 Pieces That Have Changed My Everyday Style

Up until about a year ago, I didn’t really consider myself as a “jewelry” person, I had always worn a simple dainty gold bracelet, and that’s about it (see image four). That changed when I started playing with the idea of layering jewelry, particularly necklaces. I now have one thin necklace I wear every day […]

5 New Basics to Add to Your Fall Wardrobe

It’s safe to say every woman has a set of wardrobe staples she swears by, skinny jeans, a great pair of black heels, a little black dress, a comfortable pair of leggings, you get the picture. These are the items we wear on repeat and typically make up the base of our everyday looks. So it […]

Trust Me—Buy These 11 Tops

Hey, it’s Nicole here (again)! Hope you’re not sick of me by now because something was telling me that it’s a great time for a @trustmebuythis-inspired shopping roundup. From my favorite tee right now to the trendy summer shirt I can’t get enough of, today we’re putting a special spin on the Trust Me—Buy This […]

The Items Our Editors Have Worn and Loved for Years

Sharing shopping recommendations is one the best parts of our job here at Who What Wear, whether we’re sharing the coolest new brands to follow on Instagram or where to buy the best jeans for the next season, we’re constantly filling you, dear readers, in on the freshest trends, products, and styling tricks. To add […]