I Tried Not Wearing Black for a Week (and It Was Hard)

Welcome to “I Tried It” Week. From our editor in chief purging over 19 shoes from her closet to our assistant editor dressing exclusively in vintage, follow along this week as the Who What Wear editors take on personal wardrobe challenges and document the process along the way.When it came time to select a challenge […]

24 Affordable Dresses That Do All the Work for You

If you’re like us, then your favourite dresses are probably on a constant rotation between you and your very best friends. You’re also likely in the market for something new, so let us introduce you to the affordable frocks currently topping our wish lists. From polka-dot slip dresses to floral wrap minis, the high street […]

This Summer Trend Is Selling Wildly at Topshop

Topshop Global Design Director Anthony Cuthbertson explains, “Dresses are a key focus for us as a business, and we’ve been creating new pieces in a variety of different prints, fabrics, and styles. Floral dresses, in particular, have been selling out fast. In fact, they’re so popular that they are searched for over 200 times a […]

12 Fashion Girls Share Their Favorite Nail Polish Shades of All Time

By and large, fashion girls’ taste in nail polish is markedly different from, say, beauty gurus’ taste. That’s because women who are into clothes above all else tend not to go for the same nail art designs, colors, or even the same brands as those who don’t wake up in the morning thinking about their outfit (which, like, […]

This Nontraditional Engagement Ring Trend Is on the Rise

Whether you may be getting engaged soon, are already married, or are single, there’s something about engagement ring trends that’s just immensely intriguing. It’s probably the only thing that people wear every day for life, so it’s pretty important. Plus, there’s the simple fact that engagement rings are very pleasing to the eye, especially when they’re designed by […]

4 Items Princesses Always Pack for NYC

What’s that you say? You want more stories about royals? Well, ask and you shall receive. While Meghan Markle has been shying away from press while on maternity leave—and rightfully so—I’ve been chomping at the bit to see some great royal outfits. Kate Middleton has definitely been delivering lately, but I’ve also taken the opportunity […]

The New Age of Sexy Menswear

NOWFASHIONSo what the heck is going on here? Shouldn’t sex be the last thing on men’s minds? Is it that Carine Roitfeld, with her spiky black boots and raincloud of eye makeup and piles of inky, fitted clothing somehow became a secret menswear icon? Her breed of womenswear is less about courting the male gaze […]