This Is the NYC Girl’s Summer Uniform

In New York City, Memorial Day marks the start of rosé season, the return of the wafting scent of sidewalk garbage, rooftop celebrations, and last but not least, summer dressing. New Yorkers may be typecast as cynical, but as soon as the final dregs of the cold season drain away, the city is bursting with […]

It’s Here: The Return of Street Style Cinema

There are a few summer traditions we hold dear here at Who What Wear’s West Coast office: short Fridays, trying new cocktails at our favorite happy hour spots, meticulously planned—or gloriously, marvelously unplanned—road trips up and down the coast, and competing to see who can fit the absolute most in our vacation-bound carry-ons (you have […]

If We Can Mute Instagram, We Can Also Mute These 5 Trends

Earlier this week Instagram announced it had officially released a function on the app to mute users in your feed. It’s a long time coming and such a necessary tool. Think about it: We may not want to unfriend a dear old college roommate, but we also aren’t waiting with bated breath for their next […]

Wait, Ashley Olsen Just Made Wedge Ankle Boots Cool Again

Ashley Olsen is never one to shy away from trends. From sheer dresses to treggings, she always puts her own signature stamp on the looks du jour, and today’s outfit is no exception. At first glance, her outfit is standard Olsen: loose dress, oversize bag, and big sunglasses. But her choice of footwear is what […]

These Are the Swimsuit Trends Everyone Wants, According to Data

Sure, it’s still technically spring, but everyone has been shopping for swimsuits for months now, as the best styles are known to fly out of stock as early as January. And because of this, there’s already plenty of data showing what the biggest swimsuit trends of 2018 are, based on what user are Pinning, and our […]

Must Read: Sephora and Ulta Are Going Neck-and-Neck in Beauty Retail Space, Are Sneakers the New Designer Handbags?

Plus, Raf Simons returns to Paris to show his Spring 2019 men’s collection.Inside a Sephora store. Photo: Charley Gallay/Getty Images for SephoraThese are the stories making headlines in fashion on Friday.Sephora and Ulta are going neck-and-neck in beauty retail spaceFor many years, Sephora was known as the more prestigious seller of beauty products, while Ulta […]

What to Wear to a Summer Wedding, Courtesy of Reformation

If you’ve hit the age where the majority of your summer weekends are spent jetting off to one wedding or another, hey we here you. It seems like a time comes where our vacations are no longer of our volition, but are simply weekend after weekend celebrating nuptials in one city or another. And while […]