Selena Gomez Designed a Collection for Puma

On Tuesday afternoon, Puma posted a cryptic video on their Instagram account, featuring Selena Gomez and a slew of other self-assured women and girls, all describing themselves in a single word, like “strong.” It was the first we had seen in announcement of Selena’s latest collaboration with the brand, SG x Puma, in a collection that they are calling “Strong Girls.” In a press release, Puma wrote, “it’s not just a collection, but also a statement of strength and confidence for today’s girls.” Rife with sneakers (of course), sports bras, colorful leggings, and perfectly slouchy sweats, the collection has Selena’s sporty side written all over it — and we can’t wait to shop the capsule when it hits stores and Puma.com on December 12 (and early, on December 8 and 9, at an exclusive Los Angeles pop-up event!). Might we add that most of the pieces have already made it onto our holiday wish lists, so the timing could not be better. From the whopping 41-piece collection, here are 8 pieces we can’t wait to shop the moment the items drop in just a few short weeks.

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